?Today, we?re introducing a new, re-engineered Twitter.com that provides an easier, faster, and richer experience.?
This is a smart move. It helps them on two fronts: bringing in more brand marketers and newbies.
Twitter had been stuck. They are growing significantly for sure ? but all of it is coming off a small base of active users.
The redesign gives marketers more flexibility in design and newbies a reason to stay longer. This ? over time ? will turn them from passive users into more active ones that tweet.
It?s what they had to do get out of neutral gear.
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