Putting $10,000 in Newspaper Ads Over Social Media

Paul Williams writes that given a choice he would rather plow $10,000 into newspaper ads over social media...

"Social media is a great way to keep the conversation going with your customers outside of your store. A way to listen. A way to learn.

Social media is our gold rush. With the zillions of tweets, Diggs, blog posts, and Facebook updates all panning for attention I?ve only heard of a few who have ?struck it rich? as a result.

With $10,000 to spend. I?m going to put it into a well designed ad, in a print medium, my target audience reads".

If we're talking ads to ads I can see where he's coming from. Although, $10,000 in Google ads could be a better initial investment than both combined.

However, then fact remains that advertising is untrusted and it's thought leadership and expertise that rises to the top in today's world. People want to know what you stand for before they develop an ongoing relationship. #

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